Had the last one for 7 years, very strong and makes people feel at ease when they read friendly on it as my dog can look a bit scary.

Prompt service, good strong collar, needs to be as she is very strong, it goes really well with the matching leash.

Got this for my Staffy who looks intimidating but overly friendly and just wants to say hello and feel people smile at us more when they see he has it on. I saw some people pointing at it and I think it will bring more positivity as I have had a few unwanted, unnecessary reactions as people just judge.